Will people watch women's sports? Yes! ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
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Welcome to The Feist, what you want to know in women's sports & performance 1x/wk from Feisty Media. This week's issue is a little different than usual—instead of three stories in women's sports, we're focusing on one big story that the Feist was on the ground for: a historic all-women's Ironman world championship.

Help us get the word out and forward this to someone who loves women's sports. And, be sure to subscribe so your Tuesday mornings are always full of feist.

This week's issue is presented by Previnex. Get 15% off your first order of Previnex with the discount code FEISTYSTRONG at previnex.com.

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55,646

- A record number of spectators for the University of Iowa's exhibition basketball game, led by national player of Caitlin Clark

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The big story in women's sports this week: the first-ever, record-setting all-women Ironman World Championship

 

The Feist & Feisty Media were on the ground in Hawaii this past week for a one-of-a-kind historic race. Not only did 50 professional women race on their own day for the Ironman world title, in their own all-women's event for the first time ever, but 2,097 amateur women also had their chance to compete for age-group world championships. All women, all in one massive event. Nothing like it has really been done before.

👑 Great Britain's Lucy Charles-Barclay won against one of the deepest fields ever, leading from start all the way to finish, in a course-record-setting time of 8:24:31 (!) — for the 2.4-mile swim, 112-mile bike, and 26.2-mile run. 

(Photo: Donald Miralle/IRONMAN)

How did we get here?

In 1978, the first-ever Ironman race was held in Hawaii with 15 men competing to see who could finish this seemingly impossible endurance event. Judy Collins, who founded the race with her husband, said she didn't toe the start line that day because she'd been sick and didn't want her performance to make anyone think women couldn't finish this thing. It wasn't until the next year, that the first woman, Lyn Lemaire, completed the 140.8 miles.

In 1982, college student Julie Moss crawled across the finish line on national TV and catapulted the race into the popular imagination.

Since then, there has been a co-ed championship race in Kona, Hawaii each October where both men and women raced for their Ironman world titles. While winners have long received equal prize money, women have always made up a much smaller percentage of championship spots (around 26-28% of athletes in pre-COVID years) and were often overshadowed by the men's race in media coverage. Additionally, with professional & amateur men mixed into the field, they frequently impacted the women's race.

Last year, for the first-time ever, there was a separate women's only race day on Thursday and a men's race day on Saturday. But, double the number of athletes was too much for the small island town — which said it could no longer host two days of racing.

The solution: This year the men raced in Nice, France and the women headed to Kona, Hawaii. They'll switch locations next year—and then repeat for the following two years.

Records everywhere!

All of that led to a one-of-a-kind mass participation all-women's championship race this year — with 2,097 female athletes on the start line. It was a completely unique, 100% women's vibe.

After taking second four times, Lucy Charles-Barclay finally won the title in the most competitive race ever. She had to set a course record to do so — also becoming only the second woman to ever lead from start to finish. And she held off a hard-charging Anne Haug, who ran a run course record of 2:48:23 for the marathon. American Taylor Knibb, the two-time half-Ironman world champion, made her debut at this distance (which included running her first marathon ever!) and held onto 4th place. 16 professional women finished under 9 hours — a mind-blowing record number.

A record-setting 97.5% of the amateur women's field crossed the finish line under the 17 hour time-limit and, for the first time in the event's history, all athletes who entered the water made the swim time cut-off of 2 hours & 20 minutes.

Adrienne Bunn (who was also the youngest finisher at 18 years old), Lisa Cloutier, and Marlyne Stutzman became the first known female athletes with autism to complete the Ironman World Championship. 

Melanie McQuaid was the first 50-year-old to race in the women's professional field (finishing in 10:04). And pro runner Lucy Bartholomew became only the second woman to race both UTMB and Kona in the same year.

And coverage of the race has already attracted 200,000 more viewers than the men's race did last month.

It was a historic, unique, special record-setting world championship event!

LISTEN: Feisty's Watch the Women campaign was live with daily podcasts from the island — including our post-race analysis show.

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The Feist is presented by:

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Tip of the week

Only 4% of outpatient visits for women 50-and-older involve a menopausal hormone therapy prescription and only 25-40% of menopausal women seek medical prescriptions for their symptoms.

Misinformation and confusion (even among doctors) remains about one of the best treatments available for menopause symptoms — despite increasing awareness of the benefits.

LEARN MORE: 8 takeaways from the North American Menopause Society annual meeting

 

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The highlight reel

  • 🏀 The New York Liberty have staved off elimination in the WNBA finals. The championship best-of-five finals now go to Game 4 tomorrow (Wednesday) night!
  • The WNBA All-Star teams were announced.
  • 🚵‍♀️ Haley Batten won the inaugural Little Sugar MTB race.
  • All Bodies on Bikes is now accepting applications for its 2024 SBT Gravel program — to mentor and bring 10 new athletes to next year's event.
  • 🎾 Leylah Fernandez won her first WTA title in 19 months at the Hong Kong Open.
  • ⚽ The final day of play for the NWSL (known as Decision Day with six matches kicking off at the same time) caused massive chaos in the standings. The playoffs are now set and the San Diego Wave took the team NWSL Shield award.
  • Fired Spain soccer coach Jorge Vilda has been hired to takeover the Morocco women's team.
  • 💵 Title IX complaints have been filed against five Michigan schools over the lack of support for female athletes.
  • Kaitlin Armstrong, who was charged in the murder of cyclist Mo Wilson, was caught trying to escape jail. Her trial is set to start Oct. 30.
  • Olympic gold medalist and gymnastic icon Mary Lou Retton is now making progress after being hospitalized for pneumonia.
  • ⚾ San Francisco Giants assistant coach Alyssa Nakken becomes the first woman to be interviewed for the team manager position.

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Feisty recommendations

What to watch: Dream On — about what it took to get the WNBA started & the 1996 U.S. Dream Team

What to read: 'Crawl of Fame' by Ironman legend Julie Moss

What to listen to: This expert panel from the Ironman World Championship on mental strategies for race day

What made us laugh: If you're the world champ and a beer bike of fans rolls by, you jump on

MORE ON WOMEN'S PERFORMANCE
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