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Why We're Going All-In on Women's Performance athlete physiology women Jan 30, 2023

Feisty CEO Sara Gross on how more knowledge about female-specific performance can accelerate fitness success

 

Eight days before I won my first Ironman I finished an ugly and hard-fought 18th at Ironman Texas, one hour and six minutes behind the winner. Even in a long race like Ironman, an...

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What female athletes need to know about sex, pleasure, and relationships athlete intimacy sex Nov 22, 2022

Happy relationships are linked to mental and physical health - and sports performance.

 

By Sara Gross, PhD



“A happy athlete is a fast athlete.” Those were some of the first words Olympian and Ironman Champion, Sarah True, gushed during the press conference at the Ironman World...

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Why Active Women Need Carbs athlete carbohydrates macronutirients nutrition Jun 28, 2022

Here’s how to help your carb-phobic athletes embrace these fiber-rich foods. 

By Selene Yeager

 

Back in the 90s women were taught to fear fat. We broke out the pasta and bagels, ditched the peanut butter, avoided avocados, and it turned out to be a bust for health and...

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