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Why We're Going All-In on Women's Performance athlete physiology women Jan 30, 2023

Feisty CEO Sara Gross on how more knowledge about female-specific performance can accelerate fitness success

 

Eight days before I won my first Ironman I finished an ugly and hard-fought 18th at Ironman Texas, one hour and six minutes behind the winner. Even in a long race like Ironman, an...

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The Future of Endurance Sports is Female business leadership women women in sport womens Nov 17, 2022

And I’ve got five points to prove it

 

Something special is happening here. Women are stepping into their power.

 

It’s a thought I have often these days. Like on November 7th when Vic Brumfield became CEO of USA Triathlon, the first female leader in its 40-year history. Or...

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